Helene Marie
[SERVICES PROVIDED]
Brand Strategy
Visual Identity Design
Logo Design
Typography System
Colour Palette Development
Business Card Design
Brand Guidelines
BEHIND THE BRAND
Helene Marie is a hairstylist and fashion consultant whose work is centred on helping clients look and feel their best. Combining beauty, fashion, and personal styling, she creates experiences that are both elevated and deeply personal. As her business evolved, she needed a visual identity that reflected the quality of her work while establishing a professional and recognizable presence across every client touchpoint.
EXECUTION
The objective was to create a brand identity that felt as refined and intentional as the services it represents. Beginning with strategy and visual direction, we developed a complete identity system designed to position Helene Marie as a premium personal brand within the beauty and fashion space.
The project included a custom logo suite, typography system, colour palette, brand guidelines, business card designs, merchandise applications, and website assets. Every element was designed to work together seamlessly, creating a cohesive visual language that remains consistent across print, digital, and physical environments.
The resulting identity balances sophistication with approachability through clean typography, understated luxury, and a distinctive monogram mark. The final brand system provides Helene Marie with a strong foundation for growth while communicating the confidence, professionalism, and attention to detail that define her work.
